Global marketing / Mark C. Green, Warren J. Keegan.
Material type:
TextPublisher: Harlow, England : Pearson, [2020] 2020Edition: 10th edition; Global editionDescription: 1 online resource (627 pages) : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292304083 (ebook) :Subject(s): Export marketing | International trade | Marketing -- Management | Business and Management | Business & Management | Sales & marketing management | Sales & marketingDDC classification: 658.84 Online access: Open e-book Summary: This volume's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets.Other editions: Global marketing. 10th ed.; Global marketing. 9th ed. ; Global marketing. 9th ed. ebook.; Global marketing. 8th ed. ; Global marketing. 7th ed. ebook.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
E-book
|
Electronic publication | Electronic publication | Available |
Total reservations: 0
This edition also issued in print: 2020.
Includes bibliographical references and index.
This volume's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets.
Description based on online resource; title from PDF title page (viewed on January 14, 2021).
There are no comments on this title.
Log in to your account to post a comment.