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Record label marketing / Tom Hutchison, Amy Macy, Paul Allen. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Oxford : Focal, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. by Series: Routledge interpretive marketing research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2003
Online resources:
Availability: Items available for loan: Electronic publication (1).
Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brand premium : how smart brands make more money / Nigel Hollis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Sensory marketing : theoretical and empirical grounds / Bertil Hulten. by Series: Routledge interpretive marketing research ; 21.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2015
Online resources:
Availability: Items available for loan: Electronic publication (1).
Facets of corporate identity, communication and reputation / edited by T.C. Melewar. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
How to succeed at retail : winning case studies and strategies for retailers and brands / Keith Lincoln and Lars Thomassen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2007
Online resources:
Availability: Items available for loan: Electronic publication (1).
The experience economy : competing for customer time, attention, and money / B. Joseph Pine II and James H. Gilmore. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2019]
Online resources:
Availability: Items available for loan: Electronic publication (1).
New Developments in the Theory of Networks Franchising, Alliances and Cooperatives / edited by Mika Tuunanen, Josef Windsperger, Gerard Cliquet, George Hendrikse. by Series: Contributions to Management Science
Edition: 2011 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Heidelberg : Physica, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brilliant social media : how to start, refine and improve your social media business strategy / Adam Gray. by Series: Brilliant
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer behavior in tourism and hospitality research / edited by Alain Decrop, Arch G. Woodside. by Series: Advances in culture, tourism and hospitality research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: United Kingdom : Emerald Publishing, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Sensory marketing : research on the sensuality of products / editor, Aradhna Krishna. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge Academic, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
A practical guide to managing tourist experiences / Isabelle Frochot. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2021
Availability: Items available for loan: Paul Hamlyn Library (5)Location, call number: Floor 1 338.4791 FRO, ...
The Routledge companion to arts marketing / edited by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner. by Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2014
Other title:
  • Companion to arts marketing
  • Arts marketing
Online resources:
Availability: Items available for loan: Electronic publication (1).
Act like it's your business : branding and marketing strategies for actors / Jonathan Flom. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Lanham, Maryland : The Scarecrow Press, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Fashion branding and communication : core strategies of European luxury brands / Byoungho Jin, Elena Cedrola, editors. by Series: Palgrave studies in practice. Global fashion brand management | Palgrave pivot
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: New York, NY : Palgrave Macmillan, [2017]Copyright date: ℗♭2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Nicholas Brealey, 2006
Online resources:
Availability: Items available for loan: Electronic publication (1).
Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Strategy in airline loyalty : frequent flyer programs / Evert R. de Boer. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Basingstoke, Hampshire : Palgrave Macmillan, 2017
Online resources:
Availability: Items available for loan: Electronic publication (1).
Airline marketing and management / Stephen Shaw. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Aldershot : Ashgate, 2007
Online resources:
Availability: Items available for loan: Electronic publication (2).
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