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Marketing management / Geoff Lancaster, Lester Massingham. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 LAN.
Successful tourism marketing : a practical handbook / Susan Briggs. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 1 338.4791068 BRI, ...
Marketing research : approaches, methods and applications in Europe / Ray Kent. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2007
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.83 KEN.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.812 GOD.
Marketing research with SPSS / Wim Janssens ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2008
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.830285 MAR.
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. by
Edition: 7th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020
Other title:
  • New rules of marketing and PR
Online resources:
Availability: Items available for loan: Electronic publication (1).
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2017
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.802 MAC, ...
The promise of social marketing : a powerful tool for changing the world for good / Chahid Fourali. by
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: London : Routledge, 2020
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.8 CHA, ...
Marketing electronic resource by Series: Strategic direction, 0258-0543 ; v. 21, no. 6
Material type: Text Text
Publication details: Bradford Emerald Group Pub. 2005
Availability: Items available for loan: Electronic publication (1).
E-Marketing : digital marketing strategy / Raymond Frost, Alexa K. Fox, Terry Daugherty. by
Edition: 9th edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Routledge, 2022
Online resources:
Availability: Items available for loan: Electronic publication (1).
Services marketing / John E.G. Bateson, K. Douglas Hoffman. by
Edition: 4th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing plans : how to prepare them, how to profit from them. by
Edition: 8th edition. Malcolm McDonald, Hugh Wilson.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Chichester, West Sussex : Wiley, 2016
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.802 MAC.
Marketing management. by
Edition: 15 / Philip Kotler, Kevin Lane Keller.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston : Pearson, [2016]Copyright date: ©2016
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.8 KOT, ...
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