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E-Marketing : digital marketing strategy / Raymond Frost, Alexa K. Fox, Terry Daugherty.

By: Frost, Raymond, 1960- [author.]Contributor(s): Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Frost, Raymond, 1960-. E-Marketing. Eighth editionMaterial type: TextTextPublisher: London : Routledge, 2022Edition: 9th editionDescription: 1 online resource (452 pages) : illustrations (black and white)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781000736229 (ePub ebook) :; 9781000736083 (PDF ebook) :; 9781003247319 (ebook) :Subject(s): Internet marketingAdditional physical formats: Print version :: No titleDDC classification: 658.872 Online access: Open e-book
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Previous edition: published as by Raymond Frost, Alexa K. Fox, Judy Strauss. New York: Routledge, 2019.

Includes bibliographical references and index.

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