Googled : the end of the world as we know it Ken Auletta text
Material type:
TextPublication details: London Virgin Books 2010Description: 384p. PbkISBN: 9780753522660Subject(s): Web search engines - United States - History | Internet searching | Google (Firm) | Internet industry - United StatesDDC classification: 338.7 AUL
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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Ruskin College Library | Ruskin College Library | 338.7 AUL (Browse shelf(Opens below)) | Available | R50496L0085 |
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<p>Includes bibliographical references (p. [339]-372) and index.</p>
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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