Details for: The better mousetrap : brand invention in a media democracy / › University of West London Library catalogue

Image from Google Jackets

The better mousetrap : brand invention in a media democracy / Simon Pont.

By: Pont, SimonMaterial type: Text

TextPublication details: London ; Philadelphia : Kogan Page, 2013Description: x, 285 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749466213 (pbk.) :; 0749466219 (pbk.) :Subject(s): Branding (Marketing) | Brand name products | Internet marketingDDC classification: 658.827

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 PON (Browse shelf(Opens below))	Available		07028598

Total reservations: 0

Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 OLI The brand book /	658.827 PON The better mousetrap : brand invention in a media democracy /	658.827 SCH Rethinking prestige branding : secrets of the Ueber-Brands /	658.827 SCH Rethinking prestige branding : secrets of the Ueber-Brands /	658.827 SHA How brands grow : what marketers don't know /	Next

Formerly CIP. Uk

There are no comments on this title.

to post a comment.