The copy book : how some of the best advertising writers in the world write their advertising
Material type:
TextSeries: Bibliotheca universalis (Taschen (Firm))Publisher: Köln : Taschen, [2018]Copyright date: ©2018Edition: [Third edition]Description: 536 pages : illustrations (some colour) ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 3836568527; 9783836568524Subject(s): Advertising copy | Advertising layout and typography | Copy writersDDC classification: 659.132 Summary: "In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.132 COP (Browse shelf(Opens below)) | Available | 06863612 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.132 COP (Browse shelf(Opens below)) | Available | 06863620 |
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"In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website.
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