MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02635cam a2200421Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
416968475 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkMaC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221207120747.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171227t20182018gw a r 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3836568527 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783836568524 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
.b83811229 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1016513441 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(WlPoUSW)99100243690302424 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkMaC)160144848 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(WlCmTSD)99100432002302421 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
BDX |
| -- |
ORX |
| -- |
OSU |
| -- |
UtOrBLW |
| -- |
WlCmTSD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
D&AD |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The copy book : |
| Remainder of title |
how some of the best advertising writers in the world write their advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[Third edition] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Köln : |
| Name of producer, publisher, distributor, manufacturer |
Taschen, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
536 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Bibliotheca universalis |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
ADVA4004 |
| Interest level |
Essential |
| Institution to which field applies |
WlCmTSD |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85001198 |
| -- |
(uri) http://id.loc.gov/authorities/subjects/sh85001198 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising layout and typography. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85001204 |
| -- |
(uri) http://id.loc.gov/authorities/subjects/sh85001204 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Copy writers. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85032434 |
| -- |
(uri) http://id.loc.gov/authorities/subjects/sh85032434 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
British Design & Art Direction (Association) |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no98084384 |
| -- |
(uri) http://id.loc.gov/authorities/names/no98084384 |
| -- |
(uri) http://viaf.org/viaf/sourceID/LC|no98084384 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Bibliotheca universalis (Taschen (Firm)) |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no2015113190 |
| -- |
(uri) http://id.loc.gov/authorities/names/no2015113190 |
| -- |
(uri) http://viaf.org/viaf/sourceID/LC|no2015113190 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |