Details for: Strategic brand management : building, measuring, and managing brand equity / › University of West London Library catalogue

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.

By: Keller, Kevin Lane, 1956- [author.]Contributor(s): Swaminathan, Vanitha [author.]Material type: Text

TextPublisher: Harlow, Essex : Pearson Education Limited, [2020]Edition: 5th editionDescription: 621 pages : colour illustrations ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292314969; 1292314966Subject(s): Brand name products -- ManagementDDC classification: 658.827 Other classification: HS 41122 KEL

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 KEL (Browse shelf(Opens below))	Ordered
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 KEL (Browse shelf(Opens below))	Ordered
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 KEL (Browse shelf(Opens below))	Ordered
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 KEL (Browse shelf(Opens below))	Ordered
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 KEL (Browse shelf(Opens below))	Issued	25/11/2024	06863140

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Actually published in 2019.

"Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."

Includes bibliographical references and index.

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