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Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. - 5th edition. - 621 pages : colour illustrations ; 28 cm

Actually published in 2019. "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."

Includes bibliographical references and index.

ISBN: 9781292314969 1292314966

Nat. Bib. No.: GBB9E6636 bnb

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827