Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin McGraw-Hill, 1997Edition: 2nd editionDescription: xvi,640p : ill. ; 26 cmISBN: 007053943X; 0071146679 (pbk.)Subject(s): Advertising | Communication in marketing | Sales promotion
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 ROS (Browse shelf(Opens below)) | Available | 04882148 |
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| 659.1 REA Readings in advertising, society, and consumer culture / | 659.1 ROM How to advertise / | 659.1 ROS Advertising communications & promotion management / | 659.1 ROS Advertising communications & promotion management / | 659.1 ROS Advertising communications & promotion management / | 659.1 SAG The Sage handbook of advertising / | 659.1 SHO 10 principles of good advertising / |
Previous ed. entitled: Advertising and promotion management, 1987.
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