MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01038cam a22003135a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
338475 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230408075622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971006s1997 xxu 000 0 eng| |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB9764364 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007053943X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071146679 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UK-LoTVU)007053943x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkCU)c899525798 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkCU |
| Modifying agency |
UK-OxBU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossiter, John R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising communications & promotion management / |
| Statement of responsibility, etc. |
John R. Rossiter, Larry Percy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin McGraw-Hill, |
| Date of publication, distribution, etc. |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,640p : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed. entitled: Advertising and promotion management, 1987. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossiter, John R. |
| Title of a work |
Advertising and promotion management. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Advertising communications and promotion management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |