Details for: Advertising communications & promotion management / › University of West London Library catalogue

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Advertising communications & promotion management / John R. Rossiter, Larry Percy.

TextSeries: McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin McGraw-Hill, 1997Edition: 2nd editionDescription: xvi,640p : ill. ; 26 cmISBN: 007053943X; 0071146679 (pbk.)Subject(s): Advertising | Communication in marketing | Sales promotion

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 ROS (Browse shelf(Opens below))	Available		04882148

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Previous ed. entitled: Advertising and promotion management, 1987.

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