The practice of market research : from data to insight / Yvonne McGivern.
Material type:
TextPublisher: Harlow, England : Pearson, 2022Edition: 5th editionDescription: xxv, 640 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292331362Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 MAC (Browse shelf(Opens below)) | Available | 06809103 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 MAC (Browse shelf(Opens below)) | Available | 06809340 |
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| 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 MAC The practice of market research : from data to insight / | 658.83 MAC The practice of market research : from data to insight / | 658.83 WIL Marketing research / | 658.83 WIL Marketing research / |
Previous edition: Harlow : Pearson, 2013.
Formerly CIP. Uk
Includes bibliographical references and index.
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