The practice of market research : (Record no. 66283)

MARC details
000 -LEADER
fixed length control field 01132cam a2200361 i 4500
001 - CONTROL NUMBER
control field 408134081
003 - CONTROL NUMBER IDENTIFIER
control field UkMaC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230421144153.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210914s2022 njua rb 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBC1G1466
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 020340438
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292331362
Qualifying information print
-- paperback
Terms of availability £45.99
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)020340438
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McGivern, Yvonne,
Relator term author.
245 14 - TITLE STATEMENT
Title The practice of market research :
Remainder of title from data to insight /
Statement of responsibility, etc. Yvonne McGivern.
250 ## - EDITION STATEMENT
Edition statement 5th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 640 pages :
Other physical details illustrations (black and white) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: Harlow : Pearson, 2013.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/06/2022 9 45.99 1 15 658.83 MAC 06809103 28/02/2023 05/10/2022 60.00 23/06/2022 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/06/2022   45.99 2 12 658.83 MAC 06809340 12/03/2024 23/02/2024 60.00 23/06/2022 Book