Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
Material type:
TextPublisher: London : KoganPage, 2017Edition: 2nd editionDescription: x, 177 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 0749478217 (pbk.) :; 9780749478216 (pbk.) :Uniform titles: If you're so brilliant... how come your marketing plans aren't working? Subject(s): Marketing -- PlanningDDC classification: 658.802
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 MAC (Browse shelf(Opens below)) | Available | 06785743 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 MAC (Browse shelf(Opens below)) | Available | 06785735 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 MAC (Browse shelf(Opens below)) | Available | 06785727 |
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Previous edition: published: as If you're so brilliant... how come your marketing plans aren't working?. 2002.
Includes index.
Includes blank sections to be filled in by the reader.
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