Malcolm McDonald on marketing planning : (Record no. 63057)

MARC details
000 -LEADER
fixed length control field 01416nam a2200361 i 4500
001 - CONTROL NUMBER
control field 19263925
003 - CONTROL NUMBER IDENTIFIER
control field UkMaC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419193654.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160720s2017 enka f 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749478217 (pbk.) :
Terms of availability 19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478216 (pbk.) :
Terms of availability 19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749478223 (ebook) :
Terms of availability No price
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoRHUL)997086098002671
040 ## - CATALOGING SOURCE
Original cataloging agency NBK
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
Relator term author.
240 10 - UNIFORM TITLE
Uniform title If you're so brilliant... how come your marketing plans aren't working?
245 10 - TITLE STATEMENT
Title Malcolm McDonald on marketing planning :
Remainder of title understanding marketing plans and strategy /
Statement of responsibility, etc. Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer KoganPage,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent x, 177 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: published: as If you're so brilliant... how come your marketing plans aren't working?. 2002.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Includes blank sections to be filled in by the reader.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 01/10/2021 2 19.99 1 26 658.802 MAC 06785743 26/06/2023 09/12/2022 60.00 01/10/2021 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 01/10/2021 2 19.99 2 18 658.802 MAC 06785735 11/04/2022 06/04/2022 60.00 01/10/2021 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 01/10/2021 2 19.99     658.802 MAC 06785727 03/05/2022   60.00 01/10/2021 Book