Marketing research / Alan Wilson.
Material type:
TextPublisher: London : Palgrave, 2019Distributor: Swindon, Wiltshire : Dawson Books Edition: 4th editionDescription: 1 online resource (xiii, 383 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781352001129Uniform titles: Dawsonera. Subject(s): Business | Management science | MarketingAdditional physical formats: Print version :: Marketing research.DDC classification: 658.83 | Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784976 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784984 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784925 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784968 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784941 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 WIL (Browse shelf(Opens below)) | Available | 06784933 |
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| 658.83 WIL Marketing research / | 658.83 WIL Marketing research / | 658.83 WIL Marketing research / | 658.83 WIL Marketing research / | 658.8342 EAS Consumer behaviour : applications in marketing. | 658.8342 EAS Consumer behaviour : applications in marketing. | 658.8342 EAS Consumer behaviour : applications in marketing. |
Electronic book available via the Dawsonera platform.
Includes bibliographical references and index.
Chapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories.
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