MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02104cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
202243413 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkMaC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230421143712.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180903s2019 enk ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781352001129 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781352001112 |
| Qualifying information |
(print) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)019047633 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
oai:ldls.org.uk:019047633 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StEdNL)11563981 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StGlU).b33735682 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
com.springer.onix.9781352001129 |
| Source of stock number/acquisition |
Springer Nature |
| 038 ## - RECORD CONTENT LICENSOR |
|---|
| Record content licensor |
Uk |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Language of cataloging |
eng |
| Transcribing agency |
Uk |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
Alan Wilson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Swindon, Wiltshire : |
| Name of producer, publisher, distributor, manufacturer |
Dawson Books |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiii, 383 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Electronic book available via the Dawsonera platform. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Dawson Books, |
| Relator term |
provider. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dawsonera. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version : |
| Main entry heading |
Wilson, Alan. |
| Title |
Marketing research. |
| Place, publisher, and date of publication |
London : Palgrave, 2019 |
| International Standard Book Number |
9781352001112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
Do not suppress from OPAC |