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Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell.

By: Russell, Paul J [author.]Material type: Text

TextPublisher: London : KoganPage, 2015Description: 240 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749472641 (pbk.) :Subject(s): Retail trade | Marketing -- Management | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.8'7 Summary: A comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing your strategy, how to go about selecting the right merchandising service organisation, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.15 RUS (Browse shelf(Opens below))	Available		06790143

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A comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing your strategy, how to go about selecting the right merchandising service organisation, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

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