Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell.
Material type:
TextPublisher: London : KoganPage, 2015Description: 240 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749472641 (pbk.) :Subject(s): Retail trade | Marketing -- Management | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.8'7 Summary: A comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing your strategy, how to go about selecting the right merchandising service organisation, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.15 RUS (Browse shelf(Opens below)) | Available | 06790143 |
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A comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing your strategy, how to go about selecting the right merchandising service organisation, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.
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