Details for: Research methods in business studies. › University of West London Library catalogue

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Research methods in business studies.

By: Ghauri, Pervez N, 1948- [author.]Contributor(s): Grønhaug, Kjell [author.] | Strange, Roger [author.]Material type: Text

TextPublisher: Cambridge : Cambridge University Press, 2020Edition: 5th edition. Pervez Ghauri, Kjell Grønhaug, Roger StrangeDescription: 300 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781108708241 (pbk.) :Subject(s): Business -- Research | Business and Management | Business and ManagementDDC classification: 650'.072 Summary: This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658 GHA (Browse shelf(Opens below))	Available	06795048
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658 GHA (Browse shelf(Opens below))	Available	06795056
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658 GHA (Browse shelf(Opens below))	Available	06795064

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Previous edition: Harlow: Pearson Education, 2010.

Includes bibliographical references and index.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.

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