Research methods in business studies.
Ghauri, Pervez N., 1948-
Research methods in business studies. - 5th edition. Pervez Ghauri, Kjell Grønhaug, Roger Strange. - 300 pages
Previous edition: Harlow: Pearson Education, 2010.
Includes bibliographical references and index.
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.
Specialized.
9781108708241 (pbk.) : £39.99
Business--Research.
Business and Management.
Business and Management.
650'.072
Research methods in business studies. - 5th edition. Pervez Ghauri, Kjell Grønhaug, Roger Strange. - 300 pages
Previous edition: Harlow: Pearson Education, 2010.
Includes bibliographical references and index.
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.
Specialized.
9781108708241 (pbk.) : £39.99
Business--Research.
Business and Management.
Business and Management.
650'.072