Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour.
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TextPublication details: Hoboken, N.J. : Wiley, c2009Description: xvii, 158 p. ; 24 cmISBN: 9780470457993 (hbk.) :; 0470457996 (hbk.) :Subject(s): Customer services | Affluent consumers | Luxury goods industryDDC classification: 658.8'5 Summary: This work contains proven principles and tactics for successful selling in the expanding luxury goods market. Customers of high-end products hold extremely high expectations in terms of customer service. 'Selling Luxury' is for frontline salespeople in the luxury goods market who want to perform at the highest level.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.85 LEN (Browse shelf(Opens below)) | Available | 06725082 |
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| 658.84 USU Marketing across cultures / | 658.84 WAL International marketing / | 658.84 WAL International marketing / | 658.85 LEN Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / | 658.85 PER Personal selling / | 658.85 PER Personal selling / | 658.85 STE Perfect pitch : the art of selling ideas and winning new business / |
Originally published: as The great 88. 2006.
Includes index.
This work contains proven principles and tactics for successful selling in the expanding luxury goods market. Customers of high-end products hold extremely high expectations in terms of customer service. 'Selling Luxury' is for frontline salespeople in the luxury goods market who want to perform at the highest level.
Specialized.
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