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Principles of advertising : a global perspective / Monle Lee, Carla Johnson.

By: Lee, MonleContributor(s): Johnson, Carla, 1944-Material type: TextTextPublication details: Binghamton, N.Y. : Hadleigh : Haworth ; BRAD [distributor], 2005Edition: 2nd editionDescription: 371 pISBN: 9780789023001 (pbk.) :; 0789023008 (pbk.) :; 9780789022998 (hbk.) :; 0789022990 (hbk.) :Subject(s): AdvertisingDDC classification: 659.1 Summary: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729010
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729029
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729037
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729045
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729053
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 LEE (Browse shelf(Opens below)) Available 06729061
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Previous ed.: 1999.

Includes bibliographical references and index.

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Specialized.

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