Principles of advertising : a global perspective /
Lee, Monle.
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd edition. - Binghamton, N.Y. : Hadleigh : Haworth ; BRAD [distributor], 2005. - 371 p.
Previous ed.: 1999.
Includes bibliographical references and index.
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Specialized.
9780789023001 (pbk.) : No price 0789023008 (pbk.) : No price 9780789022998 (hbk.) : No price 0789022990 (hbk.) : No price
Advertising.
659.1
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd edition. - Binghamton, N.Y. : Hadleigh : Haworth ; BRAD [distributor], 2005. - 371 p.
Previous ed.: 1999.
Includes bibliographical references and index.
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Specialized.
9780789023001 (pbk.) : No price 0789023008 (pbk.) : No price 9780789022998 (hbk.) : No price 0789022990 (hbk.) : No price
Advertising.
659.1