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Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell.

By: Goffin, Keith [author.]Contributor(s): Mitchell, Rick, 1943- [author.]Material type: TextTextPublisher: London : Palgrave, 2017Edition: 3rd edition. with case studies contributed by John Christiansen [and thirteen others]Description: xxxi, 413 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781137373434 (pbk.) :Subject(s): Organizational change | Industrial management | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.4'06 Summary: 'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458238
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458246
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458254
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458262
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458270
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458289
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458297
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458300
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.514 GOF (Browse shelf(Opens below)) Available 06458319
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Previous edition: Basingstoke: Palgrave Macmillan, 2010.

Includes bibliographical references and index.

'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

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