Innovation management : effective strategy and implementation /
Goffin, Keith,
Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell. - 3rd edition. with case studies contributed by John Christiansen [and thirteen others]. - xxxi, 413 pages : illustrations (black and white) ; 24 cm
Previous edition: Basingstoke: Palgrave Macmillan, 2010.
Includes bibliographical references and index.
'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Specialized.
9781137373434 (pbk.) : £51.99
Organizational change.
Industrial management.
Strategic planning.
Business and Management.
Business and Management.
658.4'06
Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell. - 3rd edition. with case studies contributed by John Christiansen [and thirteen others]. - xxxi, 413 pages : illustrations (black and white) ; 24 cm
Previous edition: Basingstoke: Palgrave Macmillan, 2010.
Includes bibliographical references and index.
'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Specialized.
9781137373434 (pbk.) : £51.99
Organizational change.
Industrial management.
Strategic planning.
Business and Management.
Business and Management.
658.4'06