Details for: Pitching ideas / › University of West London Library catalogue

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Pitching ideas / Jeroen van Geel.

By: Geel, Jeroen van [author.]Material type: Text

TextPublisher: Amsterdam : BIS Publishers, 2019Description: 128 pages ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789063695293 (pbk.) :Subject(s): Business presentations | Persuasion (Psychology) | Creative ability in business | Business and Management | Business and ManagementDDC classification: 658.4'52 Summary: We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.452 GEE (Browse shelf(Opens below))	Available		06754651

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Previous	658.452 GAL Talk like TED : the 9 public speaking secrets of the world's top minds /	658.452 GAL The storyteller's secret : how TED speakers and inspirational leaders turn their passion into performance /	658.452 GAL The storyteller's secret : how TED speakers and inspirational leaders turn their passion into performance /	658.452 GEE Pitching ideas /	658.452 KAR How to design TED-worthy presentation slides : presentation design principles from the best TED talks /	658.452 KAR How to design TED-worthy presentation slides : presentation design principles from the best TED talks /	658.452 KAR How to design TED-worthy presentation slides : presentation design principles from the best TED talks /	Next

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.

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