Pitching ideas / Jeroen van Geel.
Material type:
TextPublisher: Amsterdam : BIS Publishers, 2019Description: 128 pages ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789063695293 (pbk.) :Subject(s): Business presentations | Persuasion (Psychology) | Creative ability in business | Business and Management | Business and ManagementDDC classification: 658.4'52 Summary: We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.452 GEE (Browse shelf(Opens below)) | Available | 06754651 |
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We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.
Specialized.
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