Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type:
TextPublisher: Los Angeles : SAGE, 2019Edition: 3rd editionDescription: xvii, 451 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781544318165 (pbk.) :Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing | Business and Management | Business and ManagementDDC classification: 658.8'342 Summary: Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer the fundamental questions about consumption - what people buy, why they buy it, and how.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 MOO (Browse shelf(Opens below)) | Available | 06699227 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 MOO (Browse shelf(Opens below)) | Available | 06699219 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 MOO (Browse shelf(Opens below)) | Available | 06697127 |
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Previous edition: 2010.
Includes bibliographical references and index.
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer the fundamental questions about consumption - what people buy, why they buy it, and how.
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