Consumer behavior & culture : consequences for global marketing and advertising /
Mooij, Marieke K. de, 1943-
Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij. - 3rd edition. - xvii, 451 pages : illustrations (black and white) ; 23 cm
Previous edition: 2010.
Includes bibliographical references and index.
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer the fundamental questions about consumption - what people buy, why they buy it, and how.
Specialized.
9781544318165 (pbk.) : £49.99
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
Business and Management.
Business and Management.
658.8'342
Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij. - 3rd edition. - xvii, 451 pages : illustrations (black and white) ; 23 cm
Previous edition: 2010.
Includes bibliographical references and index.
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer the fundamental questions about consumption - what people buy, why they buy it, and how.
Specialized.
9781544318165 (pbk.) : £49.99
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
Business and Management.
Business and Management.
658.8'342