Image from Google Jackets

Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Daniel Rowles, Ciaran Rogers.

By: Rowles, Daniel [author.]Contributor(s): Rogers, Ciaran [author.]Material type: TextTextPublisher: London : KoganPage, 2019Description: 256 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749486235 (pbk.) :Subject(s): Internet marketing | Podcasting | Podcasts | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.2340688 ROW (Browse shelf(Opens below)) Available 06698468
Total reservations: 0

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.

Specialized.

There are no comments on this title.

to post a comment.