Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast /
Rowles, Daniel,
Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Daniel Rowles, Ciaran Rogers. - 256 pages
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.
Specialized.
9780749486235 (pbk.) : £19.99
Internet marketing.
Podcasting.
Podcasts.
Business and Management.
Business and Management.
658.8'72
Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Daniel Rowles, Ciaran Rogers. - 256 pages
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.
Specialized.
9780749486235 (pbk.) : £19.99
Internet marketing.
Podcasting.
Podcasts.
Business and Management.
Business and Management.
658.8'72