Details for: Branding : a very short introduction / › University of West London Library catalogue

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Branding : a very short introduction / Robert Jones.

By: Jones, Robert [author.]Material type: Text

TextSeries: Very short introductionsPublisher: Oxford : Oxford University Press, 2017Description: 136 pages : illustrations (black and white) ; 18 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780198749912 (pbk.) :Subject(s): Branding (Marketing) | Brand name products | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JON (Browse shelf(Opens below))	Available		06888968
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JON (Browse shelf(Opens below))	Available		06888976
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JON (Browse shelf(Opens below))	Available		06888984
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JON (Browse shelf(Opens below))	Issued	11/11/2024	06888992

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Includes bibliographical references and index.

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.

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