Branding : a very short introduction /
Jones, Robert,
Branding : a very short introduction / Robert Jones. - 136 pages : illustrations (black and white) ; 18 cm. - Very short introductions . - Very short introductions. .
Includes QR codes.
Includes bibliographical references and index.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Specialized.
9780198749912 (pbk.) : £7.99
Branding (Marketing)
Brand name products.
Business and Management.
Business and Management.
658.8'27
Branding : a very short introduction / Robert Jones. - 136 pages : illustrations (black and white) ; 18 cm. - Very short introductions . - Very short introductions. .
Includes QR codes.
Includes bibliographical references and index.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Specialized.
9780198749912 (pbk.) : £7.99
Branding (Marketing)
Brand name products.
Business and Management.
Business and Management.
658.8'27