Image from Google Jackets

Principles of marketing.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]Material type: TextTextPublisher: Harlow, England : Pearson, [2018]Copyright date: ©2018Edition: 17th edition. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik; Global editionDescription: 734 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292220178 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06675662
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06760066
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06760031
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06760074
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06675611
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06675786
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06675794
Total reservations: 0

Previous edition: 2016.

Includes bibliographical references and index.

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Specialized.

There are no comments on this title.

to post a comment.