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Kotler, Philip,

Principles of marketing. - 17th edition. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. Global edition. - 734 pages : illustrations (colour) ; 28 cm

Previous edition: 2016.

Includes bibliographical references and index.

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Specialized.

ISBN: 9781292220178 (pbk.) : £57.99

Subjects--Topical Terms:
Marketing.
Business and Management.
Business and Management.

Dewey Class. No.: 658.8