Details for: Key marketing metrics : the 50+ metrics every manager needs to know / › University of West London Library catalogue

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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.

By: Farris, Paul W [author.]Contributor(s): Bendle, Neil T [author.] | Pfeifer, Phillip Edward, 1951- [author.] | Reibstein, David J [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, 2017Edition: 2nd editionDescription: xiv, 422 pages : illustrations (colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292212470 (pbk.) :Uniform titles: Marketing metrics Subject(s): Marketing research | Marketing -- Mathematical models | Business and Management | Business and ManagementDDC classification: 658.8'3'015118 Summary: Today's best marketers recognise the importance of metrics, measurement and accountability. But few marketers recognise the extraordinary range of metrics now available for evaluating their strategies and tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

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Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 FAR (Browse shelf(Opens below))	Available	06676642
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 FAR (Browse shelf(Opens below))	Available	06676685
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 FAR (Browse shelf(Opens below))	Available	06676693

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Previous edition: Harlow: Financial Times Prentice Hall, 2009.

Includes bibliographical references and index.

Today's best marketers recognise the importance of metrics, measurement and accountability. But few marketers recognise the extraordinary range of metrics now available for evaluating their strategies and tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

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