Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
Material type:
TextPublisher: Harlow, England : Pearson, 2017Edition: 2nd editionDescription: xiv, 422 pages : illustrations (colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292212470 (pbk.) :Uniform titles: Marketing metrics Subject(s): Marketing research | Marketing -- Mathematical models | Business and Management | Business and ManagementDDC classification: 658.8'3'015118 Summary: Today's best marketers recognise the importance of metrics, measurement and accountability. But few marketers recognise the extraordinary range of metrics now available for evaluating their strategies and tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 FAR (Browse shelf(Opens below)) | Available | 06676642 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 FAR (Browse shelf(Opens below)) | Available | 06676685 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 FAR (Browse shelf(Opens below)) | Available | 06676693 |
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Previous edition: Harlow: Financial Times Prentice Hall, 2009.
Includes bibliographical references and index.
Today's best marketers recognise the importance of metrics, measurement and accountability. But few marketers recognise the extraordinary range of metrics now available for evaluating their strategies and tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
Specialized.
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