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Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou.

By: Adamou, Betty [author.]Material type: TextTextPublisher: London : KoganPage, 2018Description: 280 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749483357 (pbk.) :Subject(s): Marketing research -- Methodology | Marketing research -- Data processing | Games -- Research | Computer games -- Research | Gamification | Business and Management | Business and ManagementDDC classification: 658.8'3'0285 Summary: Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.830151 ADA (Browse shelf(Opens below)) Available 06639674
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Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.

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