Games and gamification in market research : increasing consumer engagement in research for business success /
Adamou, Betty,
Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou. - 280 pages ; 24 cm
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Specialized.
9780749483357 (pbk.) : £29.99 £29.99
Marketing research--Methodology.
Marketing research--Data processing.
Games--Research.
Computer games--Research.
Gamification.
Business and Management.
Business and Management.
658.8'3'0285
Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou. - 280 pages ; 24 cm
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Specialized.
9780749483357 (pbk.) : £29.99 £29.99
Marketing research--Methodology.
Marketing research--Data processing.
Games--Research.
Computer games--Research.
Gamification.
Business and Management.
Business and Management.
658.8'3'0285