Details for: Branding inside out : internal branding in theory and practice / › University of West London Library catalogue

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Branding inside out : internal branding in theory and practice / edited by Nicholas Ind.

Contributor(s): Ind, Nicholas [editor.]Material type: Text

TextPublisher: London : KoganPage, 2017Description: 240 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749478902 (pbk.) :Subject(s): Organizational commitment | Branding (Marketing) | Employee motivation | Success in business | Business and Management | Business and ManagementDDC classification: 658.3'14 Summary: Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.314 BRA (Browse shelf(Opens below))	Available		06639631

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Previous	658.3125 WIL Managing employee performance : design and implementation in organizations /	658.3125 ZEI Motivation through performance measurement : the role of perfomance measurement system in motivating employees to achieve the goals set in corporate objectives /	658.314 BAR The employer brand : bringing the best of brand management to people at work /	658.314 BRA Branding inside out : internal branding in theory and practice /	658.314 BRI Employee engagement /	658.314 BRI Employee engagement : a practical introduction /	658.314 BRI Employee engagement : a practical introduction /	Next

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding.

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