Branding inside out : internal branding in theory and practice /
Branding inside out : internal branding in theory and practice /
edited by Nicholas Ind.
- 240 pages ; 24 cm
Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding.
Specialized.
9780749478902 (pbk.) : £19.99 £19.99
Organizational commitment.
Branding (Marketing)
Employee motivation.
Success in business.
Business and Management.
Business and Management.
658.3'14
Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding.
Specialized.
9780749478902 (pbk.) : £19.99 £19.99
Organizational commitment.
Branding (Marketing)
Employee motivation.
Success in business.
Business and Management.
Business and Management.
658.3'14