Essentials of advertising / Robert Cluley.
Material type:
TextPublisher: London : KoganPage, 2017Description: 216 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749478391 (pbk.) :Subject(s): Advertising | Advertising -- Social aspects | Business and Management | Business and ManagementDDC classification: 659.1 Summary: A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 CLU (Browse shelf(Opens below)) | Available | 06516041 |
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| 659.1 BUR The fundamentals of creative advertising / | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLU Essentials of advertising / | 659.1 DYE Advertising as communication / | 659.1 DYE Advertising as communication / | 659.1 DYE Advertising as communication / |
A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences.
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