Essentials of advertising /
Cluley, Robert,
Essentials of advertising / Robert Cluley. - 216 pages ; 24 cm
A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences.
Specialized.
9780749478391 (pbk.) : £34.99 £34.99
Advertising.
Advertising--Social aspects.
Business and Management.
Business and Management.
659.1
Essentials of advertising / Robert Cluley. - 216 pages ; 24 cm
A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences.
Specialized.
9780749478391 (pbk.) : £34.99 £34.99
Advertising.
Advertising--Social aspects.
Business and Management.
Business and Management.
659.1