Details for: Market research in practice : an introduction to gaining greater market insight. › University of West London Library catalogue

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Market research in practice : an introduction to gaining greater market insight.

By: Harrison, Matthew [author.]Contributor(s): Cupman, Julia [author.] | Truman, Oliver [author.] | Hague, Paul N [author.] | Hague, Paul N. Market research in practiceMaterial type: Text

TextPublisher: London : KoganPage, 2016Edition: 3rd edition. Matthew Harrison, Julia Cupman, Oliver Truman, Paul N. HagueDescription: 328 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749475857 (pbk.) :Subject(s): Marketing research | Business and Management | Business and ManagementDDC classification: 658.8'3 Summary: This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 HAG (Browse shelf(Opens below))	Available		06492924
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 HAG (Browse shelf(Opens below))	Available		06492932

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Previous	658.83 GOF Identifying hidden needs : creating breakthrough products /	658.83 GOR Qualitative market research : a practitioner's and buyer's guide /	658.83 HAG Do your own market research /	658.83 HAG Market research in practice : an introduction to gaining greater market insight.	658.83 HAG Market research in practice : an introduction to gaining greater market insight.	658.83 HAN Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.	658.83 HAN Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.	Next

Previous edition: published as by Paul Hague, Nick Hague and Carol-Ann Morgan.

Includes bibliographical references and index.

This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.

Specialized.

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