MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01766nam a22004098i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
697239 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230419141430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151117s2016 enka f b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749475857 (pbk.) : |
| Terms of availability |
£29.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780749475864 (Mobipocket ebook) : |
| Terms of availability |
£29.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StDuBDS)9780749475857 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
eflch |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8'3 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, Matthew, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market research in practice : |
| Remainder of title |
an introduction to gaining greater market insight. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| Remainder of edition statement |
Matthew Harrison, Julia Cupman, Oliver Truman, Paul N. Hague. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
328 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: published as by Paul Hague, Nick Hague and Carol-Ann Morgan. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
eflch |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cupman, Julia, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Truman, Oliver, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Paul N., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Paul N. |
| Title of a work |
Market research in practice. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |