Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublisher: [New York] : McGraw Hill Education, [2015]Edition: 10th global editionDescription: xxxvi, 842 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789814575119 (paperback)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 BEL (Browse shelf(Opens below)) | Available | 06493157 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 BEL (Browse shelf(Opens below)) | Available | 06493165 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 BEL (Browse shelf(Opens below)) | Available | 06493181 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
"MHID 981-4575-11-9"--Title page verso.
Includes bibliographical references and indexes.
There are no comments on this title.
Log in to your account to post a comment.