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Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10th global edition. - xxxvi, 842 pages : illustrations (black and white, and colour) ; 28 cm

"MHID 981-4575-11-9"--Title page verso.

Includes bibliographical references and indexes.

ISBN: 9789814575119 (paperback)

Nat. Bib. No.: GBB596611 bnb

Nat. Bib. Agency Control No.: 016917600 Uk

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1